AI Search Glossary

The vocabulary of AI search optimization — 5 key terms every marketer needs to know.

GEO

GEO (Generative Engine Optimization)

The practice of optimizing content for AI-powered search engines. AI search will surpass traditional search by 2028.

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AIO

Google AI Overviews

Google's AI-generated summaries at the top of search results. Appears in 47% of US searches.

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LLM

LLM Citation

When a large language model references your content in its response. Citations drive higher-value traffic.

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$

AI Revenue Attribution

The practice of tying revenue to AI search channels. Without attribution, you can't measure GEO ROI.

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HIQ

High-Intent Query

AI search queries indicating purchase intent. 50% of ChatGPT links point to commercial sites.

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