High-Intent Query
An AI search query that indicates purchase intent — such as "best CRM for small business" or "which project management tool is worth buying." These queries signal that the user is actively evaluating options and close to making a purchase decision, making them the most valuable targets for GEO optimization.
Why high-intent queries matter
50% of ChatGPT links point to commercial/service websites (Semrush data). This means users are making buying decisions directly in AI conversations. When someone asks ChatGPT "best CRM for startups," they're not researching — they're deciding. If your brand isn't in the answer, you lose that customer to a competitor who is.
High-Intent Query Coverage is one of the 5 metrics that directly correlate with sales outcomes. It measures the percentage of purchase-decision prompts where your brand appears in the AI answer. Aivius's Prompt Research Tool (Step 3 of the 6-step GEO engine) identifies these high-intent prompts across 9 AI models — so you know exactly where to optimize.
Examples of high-intent queries
- "Best CRM software for small business" — purchase evaluation query
- "Which SEO tool is worth paying for" — direct purchase decision query
- "Top 5 project management apps for remote teams" — comparison/buying query
- "Is [brand] worth buying for [use case]" — brand-specific evaluation query
- "Affordable alternatives to [competitor product]" — competitive evaluation query